Efficiency Not Required

I remember years ago reading a book called The Story of B. I don’t recall a lot of the details, but one thing stood out for me. In the book they talked about the inception of the industry of agriculture, sharing the idea that once we embraced this industry as a...

I’m Insulted: So, Thank You

By Judi Ketteler, brilliant writer and thought leader at JudiKetteler.com A few months ago, I gave a talk about how to tell your story through your marketing to an audience of business mentors: people who were actively counseling start-ups. All of these experienced...

Free To Be Me

It seems boring and trite to title an article “Free to Be Me.” But this week it just feels right. It feels right to go back to basics, because the Truth is, we all need a reminder that life works when we’re just ourselves.And the Truth is, being ourselves is easier...

Pitching and Owning and Making it Right

I was a speaker/sponsor at an event last week. I was scheduled to give a breakout talk, my favorite because I know the people in the room have come to hear my topic or see me. The event was meant to be 100+ people and was a great fit for my market. The room ended up...
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