I’m just a little bit caught in the middle…

This is the first lyric to a song I can’t stop singing called “The Show” (I downloaded it from The Voice :)).

As I danced around my kitchen this morning during coffee time (yes, I do that), it hit me why I love this song.

It’s like running a business, and like marketing. (And of course life…)
Being a little bit caught in the middle doesn’t work.

Here’s the next piece of the lyrics:

Slow it down
Make it stop
Or else my heart is going to pop
‘Cause it’s too much
Yeah, it’s a lot
To be something I’m not

Do you ever feel that way when you sit down to write your marketing?

You start to write from a place of fear of doing it right, to get the right result… maybe your bank account is begging you to nail it this time.

So you go to the “what do people want to hear?” place.

No inspiration.

But you persevere because that’s what you do in business.  And you force out some crap – 5 steps to being happy, blah, blah, blah…. Your heart is not in it.

And then you have the thought… “What I really want to say is _________.”

And usually what fills that blank is not pretty.

It’s not eloquent or market-y or elevated.

It’s real.  Raw.  Emotional.

It’s GOOD.

Then your little monkey mind comes back and says, “You can’t say that!”

Maybe you’re afraid people won’t like it.

Or maybe some coach somewhere once ripped you apart at a microphone because your message wasn’t clear and you decided never to trust yourself and your voice and what you really want to say ever again.

You programmed your voice to ask, “What if I’m wrong?” and stopped being creative in your content marketing.

But stuffing your creativity just may make your heart pop… you spend a lot of time in your business damn it, and it’s too much, it’s a lot, to be something you’re not!

Let me help you get your voice back into your content marketing.  Join me Saturday for Darla’s Virtual Content Camp.  

This 2-hour training will walk you through creating your next content marketing campaign based on what YOU really have to say – the message that is trying to come through you right now.

I’ll guide you through exercises to literally write the core of your upcoming messaging on the spot.  And, my goal is to leave you with the ability to follow the inspiration consistently throughout the year.

It doesn’t have to follow some fancy formula.  

I crafted this email during morning-coffee-dance time after all.

What if you could bring some freedom and creativity back to your messaging?  (AND have it actually bring in clients…)

CLICK HERE to read more about the results I’ve produced by allowing the right content to flow through me, and to register for this $37 class.

I’ll leave you with a few final lyrics to “The Show:”

I’m just a little girl lost in the moment
I’m so scared but I don’t show it
I can’t figure it out
It’s bringing me down I know
I’ve got to let it go
And just enjoy the show

Don’t stay scared and lost!  When you tap into your Truth in your marketing you can relax and enjoy the show :).  See you Saturday!



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