I’m a big fan of education. I love to learn.
That said, you are not your education. You are not the letters behind your name. You are not even your roster of client success stories. All those things, if you have them, have brought you to this point and they are valuable.
But let’s talk Truth.
You don’t need any of that to make you valuable. You just need to recognize your unique point of view, for which you have a lifetime of training!
There is a view of the world that only you can see.
Dancer Martha Graham said it like this:
There is a vitality, a life force, and energy, a quickening, that is translated through you into action, and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.
Your view is like a seed planted within you and it has caused you to observe the world in a particular way for the whole of your life. You may have gotten degrees or certifications or jobs that have supported that point of view (even if they felt like a ‘wrong fit’) but either way, your view of life has been honed for as many years as you’ve been on this planet.
If you can harness that in the way you package, price, and communicate about your services, you will be absolutely creating tremendous value for the clients who need you most. I have no doubt. You would not be on the planet with that point of view if there were not people who need exactly that!
I’m all about aligning with your Personal Truth. My mantra that you won’t find on my website, but keeps me grounded in what I help my clients to do is this: Believe yourself and no one else.
See, I’ve had a lifetime of experiences that have made me doubt myself and pay attention to everyone else. Between growing up around alcoholism, needing to keep a close eye out for people’s moods and actions to stay safe, and a sequence of doubt-planting experiences (I even recorded a video about them), I have developed an ability to see when people are operating from doubt and fear. I’m also really passionate about it.
What skills have you developed, either through your painful experiences or your peak experiences, that your client can get only from you? What is the mission in your business that they can get on board with only through your unique point of view? That is what makes you marketable, and that is what makes you a premium provider of what you do.
If you’re having trouble seeing it, or your “What if I’m wrong?” doubts are getting in the way, join me at the Inner Alignment Intensive so we can get you believing yourself about what matters to you in your business, and charging for it.