Your unique brand of value empowers you to say no!

Picture yourself in a room filled with clients. You don’t have to try to use fancy marketing language in order to impress them, you can just be yourself and they get you.

They know they are “your people” and they are in the exact right place.

Have you had this experience?

I rarely use the word deserve, but you deserve that experience.

So how do you get there?

You say no to a whole lot of people and the right people show up.

Sounds simple right? But how do you know who the right people are and how do you get them to recognize you?

Here are a few tips:

  1. Be real. Refuse to hold back who you are try to look good. Ever. Never take a ‘not so bad’ gig in hopes of a better future gig.
  2. Know where you come from and what makes you unique. Your life history is the best clue to the essence of your brand. Most people need an outside source to help them see the thread of genius that is totally “them.” When your brand is in alignment, you’ll tell your full out honest story and it people will get that you are doing the exact work you were born to do.
  3. Work from insight. You need to get so clear who your people are that you can articulate something about them that most people can’t see until you say them. This will evolve over the course of your business. You’ll articulate an insight about your brand. You’ll articulate an insight about your marketing campaigns. There is something you can see about your ideal people that when you market to that, they will know you are talking to them.
  4. Make it fun. Once you articulate the insight, you’ll create your marketing idea. It should be fun and interesting to you and be consistent with your personality without having to put on an act. That’s how you get a room full of people who resonate with your message.

Paddle Boarding GroupIn my client retreat we did an excursion of paddle board yoga. I was nervous about this because it is such a specific type of sport. I was also nervous about taking the time to go play like this. But one of the things I know about my ideal people is that they all have some sort of hobby or passion that they have stopped making time for because of their business. It was actually an important business activity for me to make time for that.

Because I had a room of “my peeps” it worked beautifully. People either loved everything about the activity, enjoyed the personal challenge of it, or saw the opportunity in opting out to enjoy the beach. It was such a lovely experience to bring a part of me that I love to my work!

The other experience at my client retreat was an activity I created for my people to practice sharing their message. The best ah-ha in the room was someone who was beaming at the realization that she spoke to someone who was clearly “not her people.”

If you’ve never had that experience, I promise that you are not clear about your brand. Lets get you clear!


And a little bonus to share more of what I’m loving!  I have been loving this song lately… I’m not a believer in wishes, but this rapper is reflecting his desire to be real and be him no matter what. I love it!

Yeah, I could use a dream or a genie or a wish
To go back to a place much simpler than this
‘Cause after all the partyin’ and smashin’ and crashin’
And all the glitz and the glam and the fashion

And all the pandemonium and all the madness
There comes a time where you fade to the blackness
And when you starin’ at that phone in your lap
And you hopin’ but them people never call you back

But that’s just how the story unfolds
You get another hand soon after you fold
And when your plans unravel in the sand
What would you wish for if you had one chance?

So airplane, airplane, sorry I’m late
I’m on my way so don’t close that gate
If I don’t make that then I’ll switch my flight
And I’ll be right back at it by the end of the night.

Yeah, somebody take me back to the days
Before this was a job, before I got paid
Before it ever mattered what I had in my bank
Yeah, back when I was tryin’ to get a tip at subway

And back when I was rappin’ for the thrill of it
But nowadays we rappin’ to stay relevant
I’m guessin’ that if we can make some wishes out of airplanes
Then maybe, oh, maybe I’ll go back to the days

Before the politics that we call the rap game
And back when ain’t nobody listened to my mix tape
And back before I tried to cover up my slang
But this is for the hater, what’s up, Bobby Ray

So can I get a wish to end the politics?
And get back to the music that started this shit
So here I stand, and then again I say
I’m hopin’ we can make some wishes out of airplanes

Can we pretend that airplanes
In the night sky are like shooting stars?
I could really use a wish right now
Wish right now, wish right now

Can we pretend that airplanes
In the night sky are like shooting stars?
I could really use a wish right now
Wish right now, wish right now

I could really use a wish right now
I, I, I could really use a wish right now
A wish, a wish right now


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