I’ve noticed a tendency among entrepreneurs to save the good stuff for later.

I’ve been teaching a lot about the difference between a brand message and a marketing campaign message recently, and as I work with people on their ideas that they want to teach or share in their marketing, I see a tendency for mission-driven entrepreneurs to want to, “save it for later.” What is this really about?

Belief in scarcity.

First and foremost this tendency indicates a fundamental belief in scarcity, feeling as if the ideas are limited and therefore you’d better wait until you can use it to it’s fullest.

question how you got here and why you are in business in the first placeSometimes entrepreneurs worry that people will steal their really good ideas if they share them before they are packaged and trademarked, etc.

Here are some questions to help with this:

  1. What if there were no new ideas? All ideas have been had before, and your way of expressing it will always be unique when it is in alignment for you.
  2. If you had this idea, what are the chances that you will also have another one? You are a creative being. Your mind is able to tap into the collective consciousness of the Universe at anytime and pull out a new idea. Your source of great ideas is infinite and limitless. Period.
  3. What if the execution of great ideas is actually time-sensitive? How would you behave if you believed that the moment an idea comes through you is the exact right moment for it come into being? When it comes to marketing your business, the people who need that message are in your resonance at the time you receive it. When you remain in alignment, pay attention and let the message flow without attachment, and the clients will follow.

When you wait to get it right, the flow is stopped.

If something is a really central idea for you and your brand, that needs to be integrated into your branding, it will keep coming back to you in new ways such that you will take notice.

Now, a fun exercise around saving it for later – the same thing can apply related to decisions around money. If there was no scarcity and you knew it flowed through you like ideas, how would that change the way you operate? 🙂


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