Oct 16, 2013 | Making Money in Your Business
By Judi Ketteler, brilliant writer and thought leader at JudiKetteler.com A few months ago, I gave a talk about how to tell your story through your marketing to an audience of business mentors: people who were actively counseling start-ups. All of these experienced...Oct 10, 2013 | Making Money in Your Business
It seems boring and trite to title an article “Free to Be Me.” But this week it just feels right. It feels right to go back to basics, because the Truth is, we all need a reminder that life works when we’re just ourselves.And the Truth is, being ourselves is easier...Oct 2, 2013 | Making Money in Your Business
I was a speaker/sponsor at an event last week. I was scheduled to give a breakout talk, my favorite because I know the people in the room have come to hear my topic or see me. The event was meant to be 100+ people and was a great fit for my market. The room ended up...Sep 25, 2013 | Designing Your Business
It was Sunday afternoon and I went for a run around a lake at the end of my neighborhood. I was angrily pounding the pavement. I wasn’t sure what exactly I was angry about, but I figured a run would help me work it out. And my dog, Monty, was happy either way. I am...Sep 18, 2013 | Marketing Your Business
One makes big money for a 60-minute speech. The same speech every time, nearly word for word, with little room for customization. While he knows his current audience, he is not going to take time to care about the dynamics of his audience, or to engage about what...