Context or Content?

Context or Content?

We’ve all heard the idea that you should create a lot of content as an entrepreneur. Content is King. More content, better SEO. You’ve heard it right?   But what about creating a lot of context?   I had a message of mine misinterpreted the other day because...

Who it’s Not About

One of my client groups has a challenge this month. Each person set a revenue goal for May. When the ENTIRE group makes their goal, I will buy each of them a massage. Something they all said they wanted. The goals range from $5,000 to $35,000, and were set to stretch...

A Tale of Two Business Models

One makes big money for a 60-minute speech.  The same speech every time, nearly word for word, with little room for customization.  While he knows his current audience, he is not going to take time to care about the dynamics of his audience, or to engage about what...
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