Nov 7, 2012 | BEING in Your Business, Designing Your Business, Making Money in Your Business, Marketing Your Business
One of the biggest things I see and hear when connecting with entrepreneurs is that many of them are dissatisfied with their offers, and time and time again they get stuck and fall short of their desired outcomes. Does this sound familiar? What if you instead could...Oct 24, 2012 | BEING in Your Business, Designing Your Business, Making Money in Your Business, Marketing Your Business
This week I held a staff retreat for myself and my team of three that supports Align and Profit. The retreat was a night and day difference from the one I held last year. Before I share about how great it was, let me just contrast. The last time I had a staff...Oct 17, 2012 | BEING in Your Business, Designing Your Business, Marketing Your Business
I recently reconnected with two different friends/ colleagues from my former life – people I knew via my first engineering job out of college. They are two really fantastic people with whom I was excited to reconnect. During each conversation something got my...Sep 5, 2012 | Making Money in Your Business, Marketing Your Business
The 3 Things to Consider to Create a Brand in Alignment. As we covered last week, a brand identifies one seller’s goods as unique from other sellers. It can also be considered a promise, or the thing that people say about you to others. I believe the biggest...Aug 29, 2012 | Making Money in Your Business, Marketing Your Business
Branding lessons from the streets. I recently visited the town of Nederland, CO for a music festival, and I was struck by how distinctive the brand of Nederland (a.k.a. “Ned”) really is. Driving into town one can observe the high rate of dreadlocks per capita as well...Jul 25, 2012 | BEING in Your Business, Designing Your Business, Making Money in Your Business, Marketing Your Business
Allowing connection and trusting your gut You have chosen to sponsor an event and have crafted a message you are really excited about based on your own inner knowing about what your ideal clients need. During the event you have prospects coming up to you and telling...