Oct 17, 2012 | BEING in Your Business, Designing Your Business, Marketing Your Business
I recently reconnected with two different friends/ colleagues from my former life – people I knew via my first engineering job out of college. They are two really fantastic people with whom I was excited to reconnect. During each conversation something got my...Oct 3, 2012 | BEING in Your Business, Designing Your Business, Making Money in Your Business
Ever done an exercise to calculate your desired income for your business? I have my own clients do this, and I hope that you’ve done it too. But, here’s the question. Do you cut it so close that you leave no room for error? Do you expect everything to pay out...Sep 12, 2012 | BEING in Your Business, Designing Your Business
And other great distractors from Truth. It was late 2003 and I was in the middle of a rather large home renovation project and had just left my teaching job to pursue my business for the second time. I use the word “pursue” loosely as it essentially meant...Sep 5, 2012 | Making Money in Your Business, Marketing Your Business
The 3 Things to Consider to Create a Brand in Alignment. As we covered last week, a brand identifies one seller’s goods as unique from other sellers. It can also be considered a promise, or the thing that people say about you to others. I believe the biggest...Aug 29, 2012 | Making Money in Your Business, Marketing Your Business
Branding lessons from the streets. I recently visited the town of Nederland, CO for a music festival, and I was struck by how distinctive the brand of Nederland (a.k.a. “Ned”) really is. Driving into town one can observe the high rate of dreadlocks per capita as well...